Posted 14th December 2020 by APSIS

Automation, Data and 4 Expert predictions for 2021

We are living in a time where changes are made continuously. And working in a digital company requires us to be on top of the game. That’s why we asked 4 of our experts, in different areas, to predict what changes to expect for the coming year. Let's have a look.
6 minutes
Posted 01st December 2020 by Dag Thorén

10 Million Ways to Spice Up Your Newsletter

The visual appearance has become a critical success factor in email marketing. Gone are the days when marketers could rely on the copy to get their voice heard. Email is now a visual medium, and the impact of your email campaigns depends on your ability to express your brand’s visual identity. 
2 minutes
Posted 20th October 2020 by APSIS

How To Turn One-off Black Friday Sales Into Repeat Purchases

Black Friday has become a prime opportunity for business to break records and attract new customers. But how can you leverage the engagement from first-time shoppers and turn them into returning customers? Check out this blog!
6 minutes
Posted 19th October 2020 by Sarah Chase

9 Frightening Digital-Marketing Buzzwords

The world of digital marketing is riddled with buzz... But let’s put on our finest buzz-busting attire to get under the skin of 9 pandemic buzzwords and marketing misconceptions.
6 minutes
Posted 22nd September 2020 by Guestblogger

How to align sales and marketing to increase customer value

Sales and marketing alignment is key to B2B business growth. But how can you align the two—when they’re aiming at different targets? Eduardo Alonso from the sales intelligence company Vainu shares how data can end the discord once and for all.
5 minutes
Posted 25th August 2020 by Sarah Chase

Personalise, Save Time And Align: 4 Integrations For 7 Pain Points

Every single marketer and organisation struggles with manual work. But what if we told you that there’s another way – a reality with fewer imports and exports? Well, the magic solution might be as simple as an integration.
6 minutes
Posted 11th August 2020 by Dag Thorén

Dynamic Assets: How to Automate Content Production in Email Marketing

Working with content involves some tedious and repetitive tasks. So, what if there’s a way to feed content from an external data source into your marketing emails? Let’s have a closer look at a new feature called Dynamic Assets.
4 minutes
Posted 09th July 2020 by Sarah Chase

18 Data-Driven Resources Every Marketer Needs To Dive Into

The marketing sphere is filled to the brim with tools, terms and strategies you need to track. During this time of year, business, customers and life, in general, tend to slow down. So, If you’re looking for inspiration â€“ seek no further! This blog post contains 18 must-sees and must-reads that'll last you all summer.
4 minutes