Mattias Ward: Data-Driven Marketing

This just in: Mattias Ward's much anticipated book about data-driven marketing has arrived in Swedish online bookstores!

Now also as an ebook!

Mattias Ward's Data-driven Marketing is now available as an ebook on AdlibrisiBooks and Dito. Take the chance to see what's behind the cover in this exclusive preview chapter where Mattias Ward explains how you can adapt to a world where the customer is fully in control and demands a first class experience. His key message is short and clear: adapt, or become extinct.

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