All you need to know about customer profiles

A customer profile puts you in  the mind of your customer: you get rich knowledge about their behaviour, buying habits, demographics, and much more. Our informative guide gives you invaluable knowledge about profile-based marketing, as well as examples on how profiles can be used to create successful campaigns.

In this whitepaper, you'll find out more about:

• The definition and purpose customer profiles
• The most common obstacles in collecting data
• 7 popular data sources for a customer profile
• The importance of knowing your target audience

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