Personal Data: A crash course for marketers
All you need to know about the new rules and regulations concerning personal data management in the EU - in one convenient document.
A person's data = a person's right
We're living in a data revolution. But how does this affect digital marketing activities? With new EU regulations being introduced recently, it's more crucial than ever that marketers know exactly what (and what not) to do with their customers' personal data. This is why we put together this goldmine of information - download it know to find out:
- What is personal data?
- Who does it belong to (in a marketing context)?
- The core principles of the GDPR
- The cornerstones of lawful data processing
- Why greater transparency is essential
- How to transfer data outside the EU/EEA (e.g. USA)?