Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 21st February 2019 by Sarah Chase

Why Ease is Key in Creating a Winning Customer Experience


Today’s fast-paced society is coloured by a quest for instant ease and gratification. So, how can you pinpoint the ultimate pain point in digital marketing? Let's explore with 6 examples!

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 11th January 2019 by Sarah Chase

5 Critical Data-Driven Challenges for 2019


Are you a cautious marketer who wants to minimise hiccups before you set out on yout data-driven journey? In that case, this blog post is made for you.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 26th November 2018 by APSIS

7 Digital Marketing Trends for 2019


2018 is coming to an end, and we’re about to turn the page towards a new year with new goals, possibilities and expectations. But what might 2019 bring for marketing automation, data-driven marketing and the legal climate? Our experts deliver the possible answers!

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 2nd October 2018 by Malin Karlsson

5 Hot Lead Nurturing Trends to Track for 2019


Lead management is the bread and butter for B2B businesses....

Tags: Lead Management

Posted 8th August 2018 by APSIS

Lead Generation: How to Get Back-to-Business (B2B)


Does it feel daunting to sink your teeth into leads after the summer? We’ll guide your through some helpful tips for lead generation so you can pave the way for an autumn riddled with closed deals.

Tags: Lead Management

Posted 3rd April 2018 by APSIS

8 Marketing Automation Statistics – Explained


Why does marketing automation increase customer engagement with 300%? Or increase sales productivity with 14.5%? We’ll unveil the logic behind the towering stats!

Tags: Email Marketing, Marketing Automation, Lead Management

Posted 27th February 2018 by Sarah Chase

“Marketing Operations Should Be the Backbone of Every Marketing-Driven Department”


How important is cross-departmental communication in the marketing matrix? Niklas Jakobsson talks about how marketing operations, lead management and a customer-centric mindset can steer your marketing machine towards success.

Tags: Marketing Automation, Lead Management

Posted 22nd February 2018 by Sahar Torabi

Busting 3 Myths About GDPR


Our Legal Counsel Sahar Torabi debunks three of our most frequent and misunderstood questions about the GDPR from a marketeer’s perspective.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 7th December 2017 by APSIS

Why Internal Collaboration is Important for Defining and Scoring Your Leads


Are your leads hovering around, rather than moving forward? The problem might be caused by a lack of internal collaboration, diffuse definitions and ambiguous goals

Tags: Marketing Automation, Lead Management

Posted 16th November 2017 by APSIS

How to Transform Video Engagement into a Full-Funnel Marketing Solution


Lights, camera, action! Video may be the new go-to trend for lead capturing, but how can you turn it into a full-funnel marketing experience? The answer lies within actionable data and a system for marketing automation…

Tags: Marketing Automation, Data-Driven Marketing, Lead Management

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