Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 2nd October 2018 by Malin Karlsson

5 Hot Lead Nurturing Trends to Track for 2019

How can you ensure a fruitful nurturing process when your customers are in a constant state of flux? Our Marketing Operations Manager shares her top five tips!

Tags: Data-Driven Marketing, Lead Management

Posted 8th August 2018 by APSIS

Lead Generation: How to Get Back-to-Business (B2B)

Does it feel daunting to sink your teeth into leads after the summer? We’ll guide your through some helpful tips for lead generation so you can pave the way for an autumn riddled with closed deals.

Tags: Lead Management

Posted 3rd April 2018 by APSIS

8 Marketing Automation Statistics – Explained

Why does marketing automation increase customer engagement with 300%? Or increase sales productivity with 14.5%? We’ll unveil the logic behind the towering stats!

Tags: Email Marketing, Marketing Automation, Lead Management

Posted 27th February 2018 by Sarah Chase

“Marketing Operations Should Be the Backbone of Every Marketing-Driven Department”

How important is cross-departmental communication in the marketing matrix? Niklas Jakobsson talks about how marketing operations, lead management and a customer-centric mindset can steer your marketing machine towards success.

Tags: Marketing Automation, Lead Management

Posted 22nd February 2018 by Sahar Torabi

Busting 3 Myths About GDPR

Our Legal Counsel Sahar Torabi debunks three of our most frequent and misunderstood questions about the GDPR from a marketeer’s perspective.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 7th December 2017 by APSIS

Why Internal Collaboration is Important for Defining and Scoring Your Leads

Are your leads hovering around, rather than moving forward? The problem might be caused by a lack of internal collaboration, diffuse definitions and ambiguous goals

Tags: Marketing Automation, Lead Management

Posted 16th November 2017 by APSIS

How to Transform Video Engagement into a Full-Funnel Marketing Solution

Lights, camera, action! Video may be the new go-to trend for lead capturing, but how can you turn it into a full-funnel marketing experience? The answer lies within actionable data and a system for marketing automation…

Tags: Marketing Automation, Data-Driven Marketing, Lead Management

Posted 5th December 2016 by APSIS

11 E-commerce, B2B & Data-Driven Marketing Predictions for 2017

It’s time to look ahead! We’ve collected everything marketers need to know about the most booming branches of digital marketing in 2017 - do you think we’re right?

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 23rd September 2016 by Noemi Gobel

What's Email Retargeting & Why Should You Care?

Email enthusiasts been throwing around this phrase for years - but do we actually know what it is? If not, it’s time to find out - apparently 2017 is the year it’s supposed to gain a new significance.

Tags: Email Marketing, E-commerce, Data-Driven Marketing, Lead Management

Posted 8th September 2016 by APSIS

What Happens in the Marketing Funnel?

Lead generation doesn't just involve your sales teams - marketing departments have just as much impact on the process! Check out our infographic to see exactly how much...

Tags: Marketing Automation, Lead Management

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