Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 29th October 2018 by Jess

Marketing Automation: Beyond the Buzzwords


Marketing automation is an scalable and powerful tool that can unleash great digital marketing with less effort. However, in the midst of all that popularity, buzz and misconceptions tend to hit the surface. That’s why we took it upon us in our last seminar to go beyond the buzz and present marketing automation as it truly is. From abstract to palpable in a short three hour session. Let’s have a look!

Tags: Marketing Automation, Data-Driven Marketing, Lead Management

Posted 8th September 2016 by APSIS

What Happens in the Marketing Funnel?


Lead generation doesn't just involve your sales teams - marketing departments have just as much impact on the process! Check out our infographic to see exactly how much...

Tags: Marketing Automation, Lead Management