Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 9th July 2020 by Sarah Chase

16 Data-Driven Resources To Dive Into This Summer


During this time of year, business, customers and life, in general, tend to slow down. So, If you’re looking for inspiration – seek no further! This blog post contains 16 must-sees and must-reads that'll last you all summer.

Tags: marketing automation, data-driven marketing

Posted 15th June 2020 by Olga Dufvenberg

Asking for a Friend… Data-Driven Basics Explained


The world of data-driven marketing is a jungle of terms, abbreviations, systems and concepts. And too often, it just sounds like something you heard in a sci-fi movie... To help you out, we’ve gathered 9 questions you always wanted to ask, but never dared to!

Tags: data-driven marketing

Posted 25th May 2020 by Sarah Chase

Customer Retention: What It Is And How It Helps To Sustain Business


There's no denying that we're in uncertain times. Even though you might feel inclined to focus your efforts on acquisition, you shouldn’t forget about the customers you already have. Let’s explore why customer retention matters for sustaining business now – and in the future.

Tags: integrations, marketing automation, data-driven marketing, lead management

Posted 14th April 2020 by Sarah Chase

How Marketers Can Adapt to COVID-19: From Data to Low-Hanging Fruit


Marketers and businesses are facing hardship amid the coronavirus pandemic. But how, and in which ways, should you react to the turmoil? Get tips from data to low-hanging fruit in this 8-minute read.

 

Tags: marketing automation, data-driven marketing

Posted 23rd March 2020 by Olga Dufvenberg

Why Engagement is Key: From First Interaction to Second Purchase


To overcome the challenges that come with the growth of online retail, you need to focus on engaging your target audience. But how can you ride the tide of engagement? And why is personalisation a force to be reckoned with? We’ll bring you the answers in this blog post!

Tags: e-commerce, data-driven marketing

Posted 9th March 2020 by Amanda Gossell

5 Big Benefits With System Integrations


What’s the value of collecting all your marketing efforts in one place? And why is it the present, and the future, to integrate your different platforms so that they can work in unison? Here, we’ll walk you through the great benefits of system integrations.

Tags: integrations, e-commerce, data-driven marketing

Posted 3rd March 2020 by APSIS

Zero-Party Data: What Is It, and Why Does Your Business Need It?


Modern marketing strategies are built on data. But we're entering a new era where legislation, and consumer preferences, are much more protective of personal data. So, how can you balance a data-driven strategy with the responsibilities you hold toward your customers? Guestblogger Corinna Keefe from Easypromos walks you through how!

Tags: data-driven marketing

Posted 24th February 2020 by Sarah Chase

5 Personalisation Mistakes – And Their Solutions


We personalise to add personal value to the customer experience. But even good things can turn bad... So, let’s explore 5 personalisation mistakes – and how you can avoid them.

Tags: e-commerce, data-driven marketing

Posted 14th February 2020 by Sarah Chase

How To Create A Brand People Adore – A Data-Driven Love Story


Valentine’s Day: The day of lovers, friends, and family. And you want to get a place in there too, right? Let’s explore how you can become a love brand that swipes your customers off their feet – all year round.

Tags: marketing automation, e-commerce, data-driven marketing

Posted 23rd January 2020 by Amanda Gossell

OK Google: How Will Voice Search Impact My Digital Marketing?


As digital marketers, we need to understand, and adapt to, how quickly the voice revolution is coming toward us. Here, we’ll guide you through how voice search will impact your digital marketing – both now, and in the future.

Tags: data-driven marketing

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