Welcome to the APSIS blog!
This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!
Posted 25th August 2020 by Sarah Chase
Personalise, Save Time And Align: 4 Integrations For 7 Pain Points
Every single marketer and organisation struggles with manual work. But what if we told you that there’s another way – a reality with fewer imports and exports? Well, the magic solution might be as simple as an integration.
Tags: integrations, e-commerce, lead management
Posted 11th August 2020 by Dag Thorén
Dynamic Assets: How to Automate Content Production in Email Marketing
Working with content involves some tedious and repetitive tasks. So, what if there’s a way to feed content from an external data source into your marketing emails? Let’s have a closer look at a new feature called Dynamic Assets.
Tags: email marketing, marketing automation, e-commerce, product news
Posted 23rd March 2020 by Olga Dufvenberg
Why Engagement is Key: From First Interaction to Second Purchase
To overcome the challenges that come with the growth of online retail, you need to focus on engaging your target audience. But how can you ride the tide of engagement? And why is personalisation a force to be reckoned with? We’ll bring you the answers in this blog post!
Tags: e-commerce, data-driven marketing
Posted 18th March 2020 by Olga Dufvenberg
6 Reasons Why Customers Might Not Buy From You
Today’s consumers base their purchase decisions on how they experience your brand, rather than on how much money they need to spend. To help you engage your picky customers – we’ve gathered 6 reasons why they don’t shop from you, and how you can turn it around!
Tags: email marketing, e-commerce
Posted 9th March 2020 by Amanda Gossell
5 Big Benefits With System Integrations
What’s the value of collecting all your marketing efforts in one place? And why is it the present, and the future, to integrate your different platforms so that they can work in unison? Here, we’ll walk you through the great benefits of system integrations.
Tags: integrations, e-commerce, data-driven marketing
Posted 24th February 2020 by Sarah Chase
5 Personalisation Mistakes – And Their Solutions
We personalise to add personal value to the customer experience. But even good things can turn bad... So, let’s explore 5 personalisation mistakes – and how you can avoid them.
Tags: e-commerce, data-driven marketing
Posted 14th February 2020 by Sarah Chase
How To Create A Brand People Adore – A Data-Driven Love Story
Valentine’s Day: The day of lovers, friends, and family. And you want to get a place in there too, right? Let’s explore how you can become a love brand that swipes your customers off their feet – all year round.
Tags: marketing automation, e-commerce, data-driven marketing
Posted 8th January 2020 by Sarah Chase
6 E-commerce Tips to Survive the Dark Days of January
As December turns to January, a large boost in shopping is swapped with returns, strained wallets and sporadic purchases. We'll present three common e-commerce problems and six slamming solutions so you can turn January darkness into a Q1 that shines.
Tags: e-commerce, data-driven marketing
Posted 16th December 2019 by Amanda Gossell
5 Experts Predict: Digital Marketing in 2020
5 experts, and a whole bunch of trends. To help you get off to a great 2020-start, our digital experts share their predictions about digital marketing in 2020.
Tags: email marketing, marketing automation, e-commerce, data-driven marketing
Posted 4th December 2019 by Amanda Gossell
How to Boost Your Christmas Sales
Without a doubt, Christmas is one of the most wonderful times of the year – especially for businesses all over the world. People are prepared to spend money and they’re actively looking for the right opportunity to do so. But how do we turn our customer’s interest into purchases?
Tags: email marketing, e-commerce, data-driven marketing