Discover more of what matters to you

Post-COVID consumer shopping trends have left open a huge window of opportunity to enhance customer experience without excessive spending. Direct-to-consumer helps you forge meaningful relationships you need to maintain & increase your loyal clientele base. See how D2C enables you to one-up your competitors!

Rolling out the red carpets for a new year!

With the passing of each year comes hot off the press marketing fads and trends. 2021 marked an era branded by social media marketing, data privacy, and trust-building. But old keys won’t open new locks.

Personalisation has many proven benefits and can take away several pain points for retail operators and customers alike. Whether you’re trying to reach buyers via email or from your web page, real-time personalised recommendations can earn you money and improve the customer experience at the same time! Click on this article to learn about why they’re so successful, as well as a few points on how you can give your customers the experience they want using several popular marketing automation add-ons and some clever email marketing. So what are you waiting for!?

The ultimate goal of any business is to fulfil its customers’ needs and wants. 

To achieve that, a business should, first, understand their customers’ needs carefully and most importantly, their competitors. Why competitors, you ask? Because, it is when a business knows and educates their customers about how they are better than their competition, and why they should choose them over their competitors, they will be in a position to provide a good overall experience for their customers.

Without customer data insights rolled out by Data-driven Marketing, growing customer relationships becomes just as impossible as hissing and yawning simultaneously. This blog reveals all you need to know about this rich vein of MarkTech opportunity for your e-commerce business.

America’s biggest import may become Black Friday/Black Week. Stores prepare themselves mentally and physically months in advance, because there’s some serious money to be made. Discounts are all well and good, but you need some intelligent software running in the background to properly make the most of it all. Because competition is so fierce, there’s going to be some abandoned carts. When this happens, you could either wallow in pity to do something to win back these customers - this is where abandoned cart email comes into play. This marketing automation will help you claw back revenue that could go to your competitors and really help you make the most of one of the year’s biggest holidays.

Customer loyalty is a buzzword that you’ll hear a lot in ecommerce, but what does it really mean? There are hundreds of businesses out there falling over each other to try and rope purchasers back to store, but are they going about it the right way? Sure you can try old-world techniques like loyalty cards, but to be truly successful you have to get with the times and that means embracing marketing automation. So to find out about marketing automation flows that improve customer engagement and boost your bottom line, head to this blog post!

Does it make you curious and delighted? Or, does it annoy you? It probably depends on who the sender is, right?

So, If you are a business or a marketer and want to capitalise on the power of SMS marketing without annoying your customers, this article will give you tips, tricks and insights into SMS marketing to get you going the right way.

 

If there’s one thing that can take you from zero to hero, it’s making the most of product recommendations and browse abandonment emails. Businesses lose handfuls of cash each year because they don’t make the most of this handy tool and they can’t claw back money ghosted away because of cart abandonment. But knowing how to make the most of this can be tricky. For a start, you need the right marketing automation platform and then you need the right tools to make it all work. So click here to read all about marketing automation flows, how to collect the right data and how to maximise product recommendations so you can boost revenue!

Concepts like abandoned cart recovery, welcome-flows and customer journeys might seem like big-sky thinking, but when you break them down into their small parts you can really begin to see how they can add value to a business - but only if they’re set up correctly using the right marketing automation platform. How does that all sound? Pretty good, right. Marketing automation can seem or sound like a big scary idea, but it’s something that you can just plug in and forget about while it whirls around in the background, delivering value and putting smiles on faces. But what’s the next step? Read this blog to give yourself a clearer understanding of what we’re talking about!