Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 16th November 2020 by APSIS

Optimise Christmas revenue: Turn dull campaigns into data-driven bliss

Christmas is a key time for retailers around the world! Get smart with our best practises for optimising campaigns and bring in massive sales for the holidays - and beyond! Read the blog for our data-driven tactics.

Tags: email marketing, e-commerce, data-driven marketing

Posted 11th August 2020 by Dag Thorén

Dynamic Assets: How to Automate Content Production in Email Marketing

Working with content involves some tedious and repetitive tasks. So, what if there’s a way to feed content from an external data source into your marketing emails? Let’s have a closer look at a new feature called Dynamic Assets.

Tags: email marketing, marketing automation, e-commerce, product news

Posted 10th June 2020 by Dag Thorén

Six Hacks for Creating an On-brand Email Marketing Template

Struggle to create an on-brand experience in your emails? Gareth Emery, Head of Product Design at APSIS, shares his top hacks for how to use your brand's website as a reference for maintaining a consistent experience in your customer's inbox.

Tags: email marketing, marketing automation, product news

Posted 18th March 2020 by Olga Dufvenberg

6 Reasons Why Customers Might Not Buy From You

Today’s consumers base their purchase decisions on how they experience your brand, rather than on how much money they need to spend. To help you engage your picky customers – we’ve gathered 6 reasons why they don’t shop from you, and how you can turn it around!

Tags: email marketing, e-commerce

Posted 11th February 2020 by Dag Thorén

Free Email Templates for Your Last-Minute Valentine’s Campaign

Many brands struggle to match their brand’s look and feel with their Valentine’s Day campaign. If you can relate to this problem, we have good news for you. 

Tags: email marketing, product news

Posted 16th December 2019 by Amanda Gossell

5 Experts Predict: Digital Marketing in 2020

 5 experts, and a whole bunch of trends. To help you get off to a great 2020-start, our digital experts share their predictions about digital marketing in 2020.

Tags: email marketing, marketing automation, e-commerce, data-driven marketing

Posted 13th December 2019 by Dag Thorén

10 Million Ways to Spice Up Your Newsletter

The visual appearance has become a critical success factor in email marketing. Gone are the days when marketers could rely on the copy to get their voice heard. Email is now a visual medium, and the impact of your email campaigns depends on your ability to express your brand’s visual identity. 

Tags: email marketing, product news, data-driven marketing

Posted 4th December 2019 by Amanda Gossell

How to Boost Your Christmas Sales

Without a doubt, Christmas is one of the most wonderful times of the year – especially for businesses all over the world. People are prepared to spend money and they’re actively looking for the right opportunity to do so. But how do we turn our customer’s interest into purchases?

Tags: email marketing, e-commerce, data-driven marketing

Posted 22nd November 2019 by APSIS

3 Intriguing Emails to Send on Black Friday

Using email marketing on Black Friday makes perfect sense: it allows you to offer the best deals to your most loyal customers, and you can easily create different segments to find the perfect, data-driven match for your discounted offers.

Tags: email marketing, e-commerce, data-driven marketing

Posted 20th November 2019 by Amanda Gossell

How DSA Halved Their Incoming Calls and Raised Their Email Open Rate

The Danish unemployment insurance fund Din Sundhedsfaglige A-kasse both halved their incoming phone calls, and raised their email open rate by, for instance, using automated email flows. Find out more about their digital journey here!

Tags: email marketing, marketing automation, data-driven marketing