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When compared to all the heavy lifting advertisers had to do to reach audiences some two decades ago, modern email marketing feels like the lottery.

Pretty much all you have to do is compose an email and then hit the ‘send’ button. The reach is unlimited; conversion rates are decent, and — wait for it — it costs next to nothing.

Personalised ads have unlocked a new frontier of differentiation in marketing, but with recent data processing practices that leave much to be desired, customers are sceptical about how their data is being used. Amidst privacy considerations, how do you walk the fine line? Read on to find out.

Every so often, it’s typical for retail businesses to experience a temporary slump in online sales. But you don't have to sit back and watch your online revenue dwindle. In this post, we reel out five time-tested techniques that you can deploy to arrest the decline and boost online sales.

How can you ensure that customers resonate with your content? Customer engagement flows best from a personalised communication strategy that leverages customers' individuality or interests. Avoid customer churn using these tactics, harnessing the power of personalised customer communication.

The GDPR has ushered in a sea change in the digital marketing industry. It’s a sweeping regulation with far-reaching implications for digital marketing within the EU. In this blog, our experts roll out the most likely implications for your marketing in this new digital age and how best to navigate this new normal

Repeat buyers lower your marketing and ad spend. Little wonder they are the backbone of many a retail business, accounting for as high as 50% of sales revenue. Here, we walk you through a few steps for increasing customer retention rates, and unlocking the goldmine of customer loyalty.

Email marketing‘s capacity to deliver results is well documented. But where do you look to optimise your open, click-through, and conversion rates? An A/B testing strategy is a no-BS starting point. Here, we discuss what to test for, plus a few actionable tips to help you run more instructive A/B tests.

And so the cookie crumbles...Apple’s newest privacy update introduces a prohibitive policy on user tracking, limiting your ability to collect data. But there’s a way out! Find out how you can adapt your email marketing strategy for survival in this brave new world of user privacy.

The poor conversion rate in the experience industry is easily traced to a lack of well-thought-out and applied strategy. This piece drills down on the business architecture behind conversion and reels out actionable answers to the burning question of ‘How to increase conversion rates.’

Rolling out the red carpets for a new year!

With the passing of each year comes hot off the press marketing fads and trends. 2021 marked an era branded by social media marketing, data privacy, and trust-building. But old keys won’t open new locks.