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There’s nothing more upsetting than having lots of inactive subscribers. Nobody wants to create killer content, only to have nobody read it - plus, they can be bad for deliverability! Traditional thinking would be to cull these people from your mailing list, but there is another way! Your travel, leisure and events company could be missing out on valuable revenue streams from folks who can still be brought back into the fold. Doing so can be tricky, we understand that, but we’re here to help. Read this blog post to find out what you should be doing about your inactive subscribers and why!

There’s nothing more annoying than having to execute a win-back campaign because it means something is going wrong. Right? Well, not all the time. In fact, it can be a priceless opportunity to learn more about your members, about your business and about the industry. Marketing automation techniques make customer engagement easier than ever, even if it may seem a little daunting at first. But don’t worry, we’re here to help you return those lost sheep to the flock - because it’s far better for businesses to maximise revenue from existing members than try to recruit new ones.

Reminder emails can be tricky things to get right, but they’re super important because they can really make a difference to your members and your business. They’re awesome for things like events, but you also need to make sure that you manage to write the perfect subject line to keep your members engaged and that all-important open rate high. However, it does take a little bit of technology and some fairy dust to get them right. Click on this blog to read how to write the perfect reminder email, and see some other hints and tips to make sure it really hits the nail on the head.

Personalised email marketing is a really important tool in the fight to earn more revenue and to realise business growth, but you have to have the right systems in place to do so. That may seem like a battle, but it’s really not. This is why it’s so important to invest in the right marketing automation system that uses data in an intelligent way to create recommendations and personalisations that blow away existing customers and recruit new ones at the drop of a hat. Click here to read the blog and have your mind changed for the better!

There’s nothing more frustrating than working hard on a great email campaign but watching the open rate plummet due to poor deliverability. This can happen for a number of reasons, and it’s really important to understand why so that it doesn’t happen again. Really basic things like using a double opt-in, proper data collection and the use of a smart marketing automation platform make a huge difference to results - and at the end of the day, this is a results business. So click here to learn how to use data, profiles, segments and all the related wizardry of email marketing to create campaigns that increase reach and improve sender reputation while reducing instances of your emails being marked as spam.

If there’s one thing that can take you from zero to hero, it’s making the most of product recommendations and browse abandonment emails. Businesses lose handfuls of cash each year because they don’t make the most of this handy tool and they can’t claw back money ghosted away because of cart abandonment. But knowing how to make the most of this can be tricky. For a start, you need the right marketing automation platform and then you need the right tools to make it all work. So click here to read all about marketing automation flows, how to collect the right data and how to maximise product recommendations so you can boost revenue!

The content marketing landscape shifted immeasurably during the last 12 months and ushered in a new age for digital marketers. Whole populations moved their commercial activity online, and business has had to respond to that or face the prospect of falling behind their rivals. That shift has created a need to collect data faster and more efficiently than in the past, but that’s also been coupled with a need to respect privacy while transitioning to a more mobile-focused business model. What will all this mean for B2B content marketing in the next five years? Check out this blog post to arm yourself with information.

Everyone does email marketing, but do they do it well? Having a clear and coherent strategy, aligned with powerful marketing automation tools, can really make the difference when it comes to earning new customers and keeping old ones engaged. Simple things like the welcome newsletter can make a massive difference, but this is something that can drift along if there isn’t enough though, care and attention placed on them. It takes a few successful ingredients to make them work properly, so read this blog post to read our top tips and use them to supercharge your welcome flows!

Consent, especially in the age of GDPR, is so important. Permission marketing is a fairly new tactic that makes the most of asking people if they want you to get in touch with them to deliver content they want to see. If this sounds like a lot of hard work, this should put your mind at ease: it isn’t. Smart systems, like the one APSIS One use, do a lot of the heavy lifting for you. So if you want to dive into the world of consent lists, topics, double opt-ins and marketing consent, all you need to do is click on the blog to find out more.

Consumer lifecycle marketing, what’s that all about? It’s the way smart businesses provide personalised and relevant communications to customers, and potential customers, at each stage of their purchase journey. It can help improve customer experience and remove pesky pain points like a lack of customer loyalty, inefficiencies in your marketing campaign and impersonal customer communications. Marketing automation tools like APSIS One’s 360 view can provide a neat overview of how customers are behaving across marketing channels, while users can create intelligent segments to help target their messaging at the most relevant people. Want to learn more? Read our blog and then download our free planning template for marketing and retail!