Posted 10th June 2017 by APSIS

About deliverability for email marketing

The one part of email marketing that gets the least, undeserved neglect, would probably be the one of Deliverability. No-one really wants to talk about it, and it should really just happen.

“That’s the reason why we bought your services”  you say.. To not have to bother with this.

6 minutes
Posted 07th April 2017 by APSIS

Interactive Emails?

When it comes to interactive email design, everyone has a different opinion: email marketing analysts have been predicting (and worshipping) them for years, but email designers have been slightly more wary. Why?
4 minutes
Posted 07th April 2017 by APSIS

3 Email Design Challenges - Solved!

What’s the best moment of the day for an email designer? We think it’s when they come up with a solution which isn’t only beautiful, but solves a challenge.
2 minutes
Posted 23rd September 2016 by Anonymous (not verified)

What's Email Retargeting & Why Should You Care?

Email enthusiasts been throwing around this phrase for years - but do we actually know what it is? If not, it’s time to find out - apparently 2017 is the year it’s supposed to gain a new significance.
4 minutes
Posted 22nd June 2016 by APSIS

Ask An Email Designer: Fixing the lines in Outlook 2016

We noticed some strange lines appearing in our newsletters when opened in Outlook 2016, and our email designers couldn't rest until they fixed the problem. Find out how they did it!
3 minutes
Posted 04th May 2016 by Velina Parapanova

The Hottest Email Design Trends of 2016 (So Far)

Ever wondered what the newsletters of tomorrow look like? Now you don't have to, because we've collected all the freshest email design trends right here!
5 minutes
Posted 05th March 2015 by APSIS

Focus on the details: subject lines link texts and preheaders

In our series on email marketing, it is time to cover a couple of things that we find in all newsletters – things that may look like minor details, but can be the difference between an opened letter and an ignored letter. Time to take a look at subject lines, link texts and preheaders!

The subject line

The subject line is best described as the name of your newsletter. It is the first and only thing a recipient sees apart from the name of the sender. The subject line must tell the readers what the letter is about – and be interesting enough to make them open the letter.

4 minutes
Posted 07th September 2012 by APSIS

Email trends 2012: Delivarability

The biggest challenge for you as an email marketer in 2012 is deliverability. There is a strong trend amongst the largest web-based email clients like Gmail, Hotmail and Yahoo, to protect their users against unwanted email.

4 minutes