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Does it make you curious and delighted? Or, does it annoy you? It probably depends on who the sender is, right?

So, If you are a business or a marketer and want to capitalise on the power of SMS marketing without annoying your customers, this article will give you tips, tricks and insights into SMS marketing to get you going the right way.

 

Reminder emails can be tricky things to get right, but they’re super important because they can really make a difference to your members and your business. They’re awesome for things like events, but you also need to make sure that you manage to write the perfect subject line to keep your members engaged and that all-important open rate high. However, it does take a little bit of technology and some fairy dust to get them right. Click on this blog to read how to write the perfect reminder email, and see some other hints and tips to make sure it really hits the nail on the head.

Consent, especially in the age of GDPR, is so important. Permission marketing is a fairly new tactic that makes the most of asking people if they want you to get in touch with them to deliver content they want to see. If this sounds like a lot of hard work, this should put your mind at ease: it isn’t. Smart systems, like the one APSIS One use, do a lot of the heavy lifting for you. So if you want to dive into the world of consent lists, topics, double opt-ins and marketing consent, all you need to do is click on the blog to find out more.

Make your members feel special, happy and content with your offering by using personalisation to supplement your traditional business practice. These techniques don’t have to cost the world, and they don’t need to take up too much of your time - because someone has to make sure the money keeps on coming in, right? A personalised customer experience can make your members feel special, improve how they perceive your product and might even induce them to spend more money in the future. These concepts can be a bit blue-sky thinking, but they’re super realistic! Step inside the APSIS world to find out how now!

Creating an awesome experience for your members isn’t just about the content, and knowing where to start can be tricky. Luckily for you, we’ve got some brilliant content marketing examples for businesses looking to provide a better experience for their members. Click here to read more!

Lead generation is a vital part of business, but it can be a tough nut to crack. Here’s how you can simplify that process and earn new customers.

2020 has been a challenging year for anyone in the e-commerce industry, but you must never stop striving for staying in the frontline. Let us introduce a couple of successful strategies that you can implement to win back your customers!