Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 25th November 2020 by APSIS

Google Analytics 4 (GA4) - Why are Google making this change and what makes the new property equipped for the future?

Ready to meet the next generation of Google Analytics? Formerly known as “App + Web properties”, Google Analytics 4 includes AI-powered insights and predictions, cross-device tracking, more control over your data, and deeper integrations with Google Ads. Read to learn about the benefits of GA4.

Tags: product news

Posted 11th August 2020 by Dag Thorén

Dynamic Assets: How to Automate Content Production in Email Marketing

Working with content involves some tedious and repetitive tasks. So, what if there’s a way to feed content from an external data source into your marketing emails? Let’s have a closer look at a new feature called Dynamic Assets.

Tags: email marketing, marketing automation, e-commerce, product news

Posted 10th June 2020 by Dag Thorén

Six Hacks for Creating an On-brand Email Marketing Template

Struggle to create an on-brand experience in your emails? Gareth Emery, Head of Product Design at APSIS, shares his top hacks for how to use your brand's website as a reference for maintaining a consistent experience in your customer's inbox.

Tags: email marketing, marketing automation, product news

Posted 11th May 2020 by Dag Thorén

Turn Website Behaviour Into Dynamic Content In Marketing Automation

Now we're taking personalisation to the next level as we enable all APSIS One users to turn behavioural website data into dynamic email content in Marketing Automation.

Tags: product news

Posted 27th March 2020 by Dag Thorén

Fresh Email Templates for Your Spring and Easter Campaigns

For most digital marketers, Easter marks the starting point for the upcoming sales offers and digital marketing campaigns.

Tags: product news

Posted 11th February 2020 by Dag Thorén

Free Email Templates for Your Last-Minute Valentine’s Campaign

Many brands struggle to match their brand’s look and feel with their Valentine’s Day campaign. If you can relate to this problem, we have good news for you. 

Tags: email marketing, product news

Posted 13th December 2019 by Dag Thorén

10 Million Ways to Spice Up Your Newsletter

The visual appearance has become a critical success factor in email marketing. Gone are the days when marketers could rely on the copy to get their voice heard. Email is now a visual medium, and the impact of your email campaigns depends on your ability to express your brand’s visual identity. 

Tags: email marketing, product news, data-driven marketing