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Today, data-driven marketing has become the new norm. But in this rather new digital environment, there is a huge swarm of different data types buzzing around. That’s why we’ve gathered eight of them here - so you can decipher what data is useful where!

What makes an email stand out? And what motivates the subscriber to take the desired action? Kevin George from EmailMonks offers you an answer and walks you through the land of fonts!

How much content is required to get the results from your marketing-automation endeavours? Our partner, Jarno Ahokas from Differo, answers the question in eight minutes!

Email campaigns can have the power to maintain existing business, as well as to attract new customers. But how can you maximise the might of email campaigns with small, yet efficient, means? Let’s walk through six life-saving tips!

Mattias Ward walks you through five examples of how data renders customer insights that can be personalised into data-driven marketing success!

Cart abandonment, lack of nurturing and dull data: the digital marketing painpoints can be plentiful. So, how can marketing automation help you solve your problems? Let’s paint a picture with three fictive cases.

SMS is a quick and personal way to capture customer attention and to get your message across. But how can you use the medium to boost your marketing? We'll deliver the answer!

What makes Millennials click and Gen Zers stick? Let’s explore the consumption patterns of the generations – and how to meet their digital demands.

Profiles pinpoint your customers’ pain points, and merges demographic and psychographic data into ideal and actual customer personas. However, if you marry customer profiles with marketing automation, your personalisation and lead generation can be taken into new heights. How? Let’s see!

Even though you might feel like the dust has barely settled after the GDPR-storm, the new e-Privacy Regulation will force you to take another hard look at your data processing prodedures. Our legal expert, Sahar Torabi, will give you the tools you need to hack it.