Discover more of what matters to you

Our expert Wilhelm Sahlberg guides you through his top 5 trends in marketing automation that are transforming from buzzwords into must-haves.

How important is cross-departmental communication in the marketing matrix? Niklas Jakobsson talks about how marketing operations, lead management and a customer-centric mindset can steer your marketing machine towards success.

Our Legal Counsel Sahar Torabi debunks three of our most frequent and misunderstood questions about the GDPR from a marketeer’s perspective.

How does an expert put digital marketing into practice? Samantha Seljak, a Project Manager at APSIS Professional Services, shares her thoughts on how you can engage and retain your customers in an over-competitive digital marketing environment.

Does your e-commerce business suffer from a high bounce rate? Our e-commerce evangelist Sofie Bjerkefeldt walks you through 10 challenges that complicate the journey from visitor to customer.

How does the GDPR affect the relationship with your audience? And how does it impact your relationship with APSIS? We'll answer these pressing questions – and more!

Today’s customers demand a flawless and seamless customer experience. At the same time, marketers are in a constant hunt for solutions that optimise campaigns and maximise budgets. We’ll explain why predictive analytics might be the solution to some of your marketing problems in 2018.

As smartphones gain traction in the world of e-commerce, mobile-friendliness has transformed from an option to a must. But how can you hit bullseye in the eyes of your customers? Our e-commerce expert Sanna Ramfors lets you in on the secret!

New year, new goals and new customer demands. Sofie Bjerkefeldt, Wilhelm Sahlberg and James Carter deliver their predictions so you can get a head start in 2018.

Are your leads hovering around, rather than moving forward? The problem might be caused by a lack of internal collaboration, diffuse definitions and ambiguous goals