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Visit any online marketing event and you’ll likely hear people discuss how content marketing is replacing more traditional promotional approaches. But what is it exactly? And is it really anything new?

Content marketing typically involves the creation and distribution of content that attracts attention, positions the organization positively in the minds of customers and/or prospects, and thereby strengthens awareness, loyalty...and sales.

Split testing is a powerful tool that increases the efficiency of your newsletters. It is easy to use and it may give you up to 20% better results.
But still, three quarters of all email marketers never test anything. It is time for a change – let’s get started!

Timing is essential in all marketing efforts, but it is decisive for Real Time Marketing. Email gives you a unique set of tools to reach the right person, with the right message at the exact right time. We will show you how!

What is Real Time Marketing?

Wouldn’t it be great if you could reach just the right recipients at the time when they are the most susceptible to your message? That is the reasoning behind Real Time Marketing, a set of metods and techniques that marketers use to communicate with their recipients at at a time that suits them.

Congratulations! You have a new subscriber. Someone who wants to know more about your business, your products and your services. Someone who has shopped from you or even taken the time to find their way to your website and who has given you his or her email address.

You have made contact with someone who is interested and sympathetic.

Now, it is time to manage this opportunity. What can you do to get your new subscriber to feel welcome? How can you build a long term relationship?

The biggest challenge for you as an email marketer in 2012 is deliverability. There is a strong trend amongst the largest web-based email clients like Gmail, Hotmail and Yahoo, to protect their users against unwanted email.

Do you find it hard to decide which image to choose for your email message? Or is it difficult not to use your favorite headline?

Perhaps it is time to stop trusting your instincts and find a better way to decide what works. A split test lets your recipients decide which version they prefer – and you know for a fact that a majority of your readers will get the best alternative. In this article, we will guide you through the basics of split testing!

If you have been sending newsletters for a while, you have a firsthand experience of the possibilities and pitfalls of publishing.

Start by examining the newsletters you sent last year. What was successful? What could have been better? Make a list (5-10 bullet points on each side) that sums up the experiences from the past year.

With these experiences in mind, it is time to start planning.

Email marketing is a cost-effective, fast, profitable and measurable way to communicate.

It helps you increase sales on the Internet, brings more visitors to your web site, and makes people download white papers, videos and other things you offer or sell. Email marketing encourages customer loyalty, brings people to your web shop and strengthens your brand.

The perfect newsletter – what does it look like?

Actually, it doesn’t exist. If you try to create a newsletter that suits everyone, it will be so bland that most people won’t care much for it. You need some edge to it, something specific, something that clearly describes your offer. Something your customers and potential customers really like.

Half-hearted subscribers will be half-hearted customers. You stand a better chance at succeeding when you have the courage to be different. When you speak with a unique voice. When you don’t look just like your competitors.

Do you use images in your newsletter? The answer is probably yes – images are an essential part of email today. But it is also one of the most problematic areas to deal with for anyone involved with email marketing. Many email clients does not display images by default, but demand that the user approves this manually.