Posted 10th September 2019 by Amanda Gossell

How to Maximise Your Impact with Customer Profiles

How can you maximise your influence and relevance in today’s marketing? The answer is: by using Customer Profiles! Here you’ll find 7 essential steps that you need to take to be able to heat up your marketing game.
5 minutes
Posted 03rd September 2019 by Olga Dufvenberg

3 B2B Automation Flows That Create Great Business Value

Marketing automation for a B2B business can streamline your sales process, as well as minimise your manual and time-consuming marketing activities. To get started – in a simple, yet efficient way – we’ve gathered 3 easy automated flows.
4 minutes
Posted 15th August 2019 by Sarah Chase

Why Customer Profiles Pave the Way for Email Success

There's no denying that data is becoming pivotal within email marketing. But how important are customer profiles in the scheme of it all? Get the answer in this 10-minute read!
4 minutes
Posted 26th July 2019 by Amanda Gossell

How Ease of Use Can Elevate Your Digital Marketing

How can Ease of Use elevate your digital marketing? We’ve talked to the Copywriter Sarah Chase, who’s an expert in the field. Here she shares her thoughts on the subject for you to be able to deliver faster, smoother, and more comfortable solutions for your customers.
6 minutes
Posted 22nd July 2019 by Amanda Gossell

5 Data-Driven Subjects to Soak Up This Summer

Summertime is prime time for reflection, inspiration and preparation. So, we’ve gathered five trending subjects that’ll make you stay cool this summer – and autumn.
4 minutes
Posted 16th July 2019 by Olga Dufvenberg

Raw, First-Party and Real-Time: The ABC’s of Data-Driven Marketing

Today, data-driven marketing has become the new norm. But in this rather new digital environment, there is a huge swarm of different data types buzzing around. That’s why we’ve gathered eight of them here - so you can decipher what data is useful where!
6 minutes
Posted 25th June 2019 by Kevin George

Does Font Psychology Affect Email Conversions?

What makes an email stand out? And what motivates the subscriber to take the desired action? Kevin George from EmailMonks offers you an answer and walks you through the land of fonts!
6 minutes
Posted 13th June 2019 by Sarah Chase

6 Easy Ways to Save Your Email Campaigns

Email campaigns can have the power to maintain existing business, as well as to attract new customers. But how can you maximise the might of email campaigns with small, yet efficient, means? Let’s walk through six life-saving tips!
7 minutes