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This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 1st September 2014 by APSIS

Why location, location, location isn’t always right…

The arrival of technologies such as Apple’s really rather sexy iBeacon has got many in the retail ma...

Tags: Data-Driven Marketing

Posted 26th August 2014 by APSIS

How an each-way bet is more profitable than trying to predict the winner

I’ll happily admit it to anyone (and even via the medium of this blog) that I’m a tech junkie....

Tags: Data-Driven Marketing

Posted 13th August 2014 by APSIS

A call to arms for data marketers – work smarter, not harder!

Attending one of our regular breakfast briefings is always illuminating for me because my fellow mar...

Tags: Data-Driven Marketing

Posted 28th July 2014 by APSIS

Are you paying too much for marketing technology?

The beginning of August will mark the two year anniversary of the sound of the starting gun for the...

Tags: Data-Driven Marketing

Posted 29th April 2014 by APSIS

Email Marketing Evolved 2014

The Email Marketing Event of the Year! October 1 in Stockholm....

Tags: Email Marketing

Posted 25th March 2014 by APSIS

How Addnature activated their customers and sold 1000 headlamps

– All with the help of a truly enganging email campagin...

Tags: Email Marketing

Posted 27th January 2014 by APSIS

Inactive subscribers: Rubbish or Goldmine?

A while ago, I had a discussion with some colleagues regarding inactive subscribers....

Tags: Email Marketing

Posted 17th December 2013 by APSIS

Gmail disables image blocking and starts to cache images

This is how it affects email marketers...

Tags: Email Marketing

Posted 5th December 2013 by APSIS

Success with anti-relevance

One company flipped the current attitude on relevance, and customers overpowered their website with...

Tags: Email Marketing

Posted 28th November 2013 by APSIS

Infographic on Email Christmas 2013

Each day brings us closer to the busiest time of year for marketers....

Tags: Email Marketing


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