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Do you find it hard to decide which image to choose for your email message? Or is it difficult not to use your favorite headline?

Perhaps it is time to stop trusting your instincts and find a better way to decide what works. A split test lets your recipients decide which version they prefer – and you know for a fact that a majority of your readers will get the best alternative. In this article, we will guide you through the basics of split testing!

If you have been sending newsletters for a while, you have a firsthand experience of the possibilities and pitfalls of publishing.

Start by examining the newsletters you sent last year. What was successful? What could have been better? Make a list (5-10 bullet points on each side) that sums up the experiences from the past year.

With these experiences in mind, it is time to start planning.

Email marketing is a cost-effective, fast, profitable and measurable way to communicate.

It helps you increase sales on the Internet, brings more visitors to your web site, and makes people download white papers, videos and other things you offer or sell. Email marketing encourages customer loyalty, brings people to your web shop and strengthens your brand.

The perfect newsletter – what does it look like?

Actually, it doesn’t exist. If you try to create a newsletter that suits everyone, it will be so bland that most people won’t care much for it. You need some edge to it, something specific, something that clearly describes your offer. Something your customers and potential customers really like.

Half-hearted subscribers will be half-hearted customers. You stand a better chance at succeeding when you have the courage to be different. When you speak with a unique voice. When you don’t look just like your competitors.

Do you use images in your newsletter? The answer is probably yes – images are an essential part of email today. But it is also one of the most problematic areas to deal with for anyone involved with email marketing. Many email clients does not display images by default, but demand that the user approves this manually.

The answer to a question always depends on how the question is posed. This is a simple truth that will guide you as you create Internet surveys. A good survey with well thought-out questions will give you considerably more answers — answers that tell you the truth and that are possible to use for further analysis.

In this article, we take a look at how you should choose between different types of questions and what to thing about when writing the texts. At the end, we provide some information on what you should not do – sometimes mistakes can be revealing!

A lot of hard work goes into the creation of an email marketing campaign. Careful preparations, high hopes – and all of a sudden, the sending is over. Time to rest? No, now the fun part begins! Time to find out what the recipients thought about the sending. Let us take a look at the statistics of a newsletter sending and see what you can learn from it!

Is it really necessary to care about deliverability in connection with email marketing?

Oh yes.

In the fall of 2005 a study was made among American companies using email marketing. More than 60 % answered that problems with deliverability was the biggest one of all. About the same time another study was made in the US, which stated that more than 20 % of all legitimate email messages disappeared on the way to the recipients due to various spam filters. Studies that we conducted ourselves in Sweden show that the corresponding figure here is about 15 %.

These are a few of the most commonly asked questions people ask us at Apsis. Here are our suggestions on what you can do to increase the click-through rate in your messages