An omnichannel strategy and behavioural data maximised Thomas Cook's sales

With the goal to increase passenger sales for the Summer Holiday Season, Thomas Cook implemented an omnichannel strategy with customer profiles powered by APSIS Profile Cloud

By capturing valuable customer data regardless of touchpoints, they managed to send relevant content to the right person at the exact right time.

The results? A boosted customer experience and improved sales.

Want the details behind their success?

in sessions

with Travel Search

NET SALES PAX

(passenger numbers)

sessions

with TravelQuote

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