Behavioural data maximised Thomas Cook's sales

With the goal to increase passenger sales for the Summer Holiday Season, Thomas Cook implemented an omnichannel strategy with customer profiles powered by APSIS Profile Cloud.  By capturing valuable customer data regardless of touchpoints, they managed to send relevant content to the right person at the exact right time. The results? A boosted customer experience and improved sales.

By capturing valuable customer data regardless of touchpoints, they managed to send relevant content to the right person at the exact right time.

The results? A boosted customer experience and improved sales.