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To some ears, marketing automation may still sound a bit fresh and advanced. When in reality, it's quite simple: the purpose of marketing automation is to make the marketing and sales process more effective with automation. The question is: how?

Creating a customer profile means taking the first leap towards success in the digital age. However, to reap the benefits, you need to get them just right. Don't worry: we'll guide you through it.

Valentine’s Day emails don’t have to be glittery and baby pink to get your point across! We’ve collected 5 easy tips for everyone who wants to impress their subscribers this year. Discover them for yourself!

Even though email retargeting has been around for some time, many small and medium-sized businesses still have difficulties when it comes to execution. Which is why we’ve handpicked some suggestions to set YOU on the road to success!

Ever since the GDPR entered into effect, several people have started debating (and promoting) the negative effects of the regulation. We, on the other hand, want to step away from such scare tactics - and show you how the GDPR can actually benefit your business!

It’s time to look ahead! We’ve collected everything marketers need to know about the most booming branches of digital marketing in 2017 - do you think we’re right?

If you’re still planning this year’s holly-jolly Christmas newsletters, and you’re anxious to get everything just right, fear not! We’ve got you covered. Here are 12 simple yet powerful hacks to make sure your email is the prettiest snowflake in everyone’s inbox!

Something BIG just happened in the world of email design - but what does it mean for email marketers around the world?

Digital media has made it easier than ever before to publish content - but it also puts the consumer in greater power.