Discover more of what matters to you

Despite our continued evolutionary progress over hundreds of thousands of years, we as humans still struggle to understand the implications of industrial and technological change. Marketers are no exception.

 

I’ve just finished reading a book called ‘Sapiens’ by Yuval Noah Harari that explores this very topic, and observes how developments that are supposed to be positive actually end up having a negative impact.

 

Nowadays of course, the rate of change is incredibly fast, and none more so than for marketers.

Whether you’re sending batch campaigns, transaction receipts, promotional updates or individual correspondences, email is still a vital channel of communication between you and your customer.

Following on from our attendance last week at the London Aviation Festival, where we presented with Consulting Partner, Data Talks, I wanted to share some insights and ideas of how airlines can overcome some of their most pertinent marketing challenges.

 

The event was a mix bag of suppliers to the Aviation industry, as well as the airlines themselves, all discussing the challenges and opportunities that surround aviation.

– one of the big, standout findings from our latest piece of research looking at brand attitudes to CX.

 

The survey covers four distinct elements that, if conquered, will help you on your way to CX success.

I know I might be at one extreme of the bell curve but my email account has over 22,000 unread emails! I’ve used this account for 13 years – and it shows.

 

Strangely I am actually quite happy with this. It’s pretty rare that I miss an important email.

Aren’t Airbnb, hotels.com, booking.com and Late Rooms doing well! And yet they don’t own a bed between them!

 

How in the minted pillow have hotels allowed this to happen?