Posted 03rd March 2020 by APSIS

Zero-Party Data: What Is It, and Why Does Your Business Need It?

Modern marketing strategies are built on data. But we're entering a new era where legislation, and consumer preferences, are much more protective of personal data. So, how can you balance a data-driven strategy with the responsibilities you hold toward your customers? Guestblogger Corinna Keefe from Easypromos walks you through how!
6 minutes
Posted 24th February 2020 by Sarah Chase

5 Personalisation Mistakes – And Their Solutions

We personalise to add personal value to the customer experience. But even good things can turn bad... So, let’s explore 5 personalisation mistakes – and how you can avoid them.
6 minutes
Posted 24th February 2020 by Dag Thorén

10 reasons to switch from APSIS Pro to APSIS One

As a user of Apsis Pro, you're in good company. Our leading email marketing platform has thousands of active monthly users across the globe. But the world of email marketing has evolved. And so have we.

When we created Apsis One, we envisioned something new. We envisioned a future where marketers can work faster and be more personal than ever before. A future where using data to become more personal is easy. 

This future has become a reality. And we want you to continue being a part of our journey. 

3 minutes
Posted 14th February 2020 by Sarah Chase

How To Create A Brand People Adore – A Data-Driven Love Story

Valentine’s Day: The day of lovers, friends, and family. And you want to get a place in there too, right? Let’s explore how you can become a love brand that swipes your customers off their feet – all year round.
6 minutes
Posted 23rd January 2020 by Amanda Gossell

OK Google: How Will Voice Search Impact My Digital Marketing?

As digital marketers, we need to understand, and adapt to, how quickly the voice revolution is coming toward us. Here, we’ll guide you through how voice search will impact your digital marketing – both now, and in the future.
6 minutes
Posted 08th January 2020 by Sarah Chase

6 E-commerce Tips to Survive the Dark Days of January

As December turns to January, a large boost in shopping is swapped with returns, strained wallets and sporadic purchases. We'll present three common e-commerce problems and six slamming solutions so you can turn January darkness into a Q1 that shines.
4 minutes
Posted 02nd January 2020 by APSIS

Multichannel and Omnichannel: What's the Difference?

Do you find the difference between omnichannel and multichannel rather confusing? Even though both marketing strategies focus on multichannel presence, there are distinct differences that dictate their executions as well as results.
4 minutes
Posted 16th December 2019 by Amanda Gossell

5 Experts Predict: Digital Marketing in 2020

 5 experts, and a whole bunch of trends. To help you get off to a great 2020-start, our digital experts share their predictions about digital marketing in 2020.
10 minutes
Posted 04th December 2019 by Amanda Gossell

How to Boost Your Christmas Sales

Without a doubt, Christmas is one of the most wonderful times of the year – especially for businesses all over the world. People are prepared to spend money and they’re actively looking for the right opportunity to do so. But how do we turn our customer’s interest into purchases?
6 minutes