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This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 27th January 2015 by APSIS

Customer Profiles: 5 campaign ideas to get started

Across the companies I speak to there is a strong desire to move towards a centralised Profile for e...

Tags: Data-Driven Marketing

Posted 7th January 2015 by APSIS

3 things your customers are telling you right now

2014 is over....

Tags: Data-Driven Marketing

Posted 3rd December 2014 by APSIS

Small data – the needle in the big data haystack

The story of Big Data seems to be entering its third stage now....

Tags: Data-Driven Marketing

Posted 26th November 2014 by APSIS

Knowing me, knowing you – how to build the perfect customer profile

Out shopping with various friends and relatives recently, it has been interesting to hear them all f...

Tags: Data-Driven Marketing

Posted 20th November 2014 by APSIS

For Fluff’s sake! Are marketers really “fluffy and weak”?

We are confident, in marketing circles today, that the old adage of “half my advertising works, I ju...

Tags: Data-Driven Marketing

Posted 5th November 2014 by APSIS

The data wars – who wins? And does it matter?

In all of the hubbub around Apple’s recent launch of the iPhone6 and their new watch one fascinating...

Tags: Data-Driven Marketing

Posted 31st October 2014 by APSIS

Happy Halloween! The worst email mistakes.

Halloween is scary – but sending newsletters can be even scarier....

Tags: Email Marketing

Posted 29th October 2014 by APSIS

Personalisation: Not just for online data

Say “customer data silos” to any marketer and suddenly they’re thinking about CRM systems, finance p...

Tags: Data-Driven Marketing

Posted 26th October 2014 by APSIS

Gmail Inbox, Apple Watch and Google Glass- 3 new ways to read email

Lately, there has certainly been no shortage of tech announcements with regards to email....

Tags: Email Marketing

Posted 22nd October 2014 by APSIS

Why cross-channel marketing needs to be ‘the norm’

Do you focus on above or below the line marketing?  ...

Tags: Data-Driven Marketing

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