Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 1st July 2011 by APSIS

Deliverability 2012: Everything is about Relevance

The first step to success in e-mail marketing is to ensure that whatever you send reaches its recipi...

Tags: Email Marketing

Posted 27th June 2011 by APSIS

The subject line

In our series on email marketing, we cover the basics of email and what you need to know in order to...

Tags: Email Marketing

Posted 30th May 2011 by APSIS

Analysis and statistics

A lot of hard work goes into the creation of an email marketing campaign....

Tags: Email Marketing

Posted 18th May 2011 by APSIS

The Five Keys to Email Marketing Success

Accelerating your email marketing program into overdrive takes effort and analysis....

Tags: Email Marketing

Posted 5th May 2011 by APSIS

Using RFM in E-Mail Marketing

One of the most popular and efficient tools used by marketers for understanding their audience and c...

Tags: Email Marketing

Posted 21st February 2011 by APSIS

E-mail drives offline purchases

E-mail has become a popular channel to market products to consumers as well as other companies....

Tags: Email Marketing

Posted 8th December 2010 by APSIS

To reach the inbox

Is it really necessary to care about deliverability in connection with email marketing?Oh yes.In the...

Tags: Email Marketing

Posted 15th October 2010 by APSIS

To make people read your newsletter

When using marketing via email there is an obvious chain of incidents that needs to work in order to...

Tags: Email Marketing

Posted 27th May 2010 by APSIS

What makes you click?

These are a few of the most commonly asked questions people ask us at Apsis....

Tags: Email Marketing

Posted 27th March 2010 by APSIS

Welcome! Oh, really?

Do you ever think about the first impression you make? What to say? What to wear?...

Tags: Email Marketing