Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 11th January 2018 by APSIS

Predictive Analytics: Futuristic Fortune Telling or Possible Praxis?

Today’s customers demand a flawless and seamless customer experience. At the same time, marketers are in a constant hunt for solutions that optimise campaigns and maximise budgets. We’ll explain why predictive analytics might be the solution to some of your marketing problems in 2018.

Tags: Marketing Automation, Data-Driven Marketing

Posted 4th January 2018 by APSIS

6 E-commerce Tips to Survive the Dark Days of January

As December turns to January, a large boost in shopping is swapped with returns, strained wallets and sporadic purchases. We'll present three common e-commerce problems and six slamming solutions so you can turn January darkness into a Q1 that shines.

Tags: E-commerce, Data-Driven Marketing

Posted 21st December 2017 by Sanna Ramfors

5 Essential Customer Insights for Mobile Commerce Success

As smartphones gain traction in the world of e-commerce, mobile-friendliness has transformed from an option to a must. But how can you hit bullseye in the eyes of your customers? Our e-commerce expert Sanna Ramfors lets you in on the secret!

Tags: E-commerce

Posted 8th December 2017 by APSIS

11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018

New year, new goals and new customer demands. Sofie Bjerkefeldt, Wilhelm Sahlberg and James Carter deliver their predictions so you can get a head start in 2018.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 7th December 2017 by APSIS

Why Internal Collaboration is Important for Defining and Scoring Your Leads

Are your leads hovering around, rather than moving forward? The problem might be caused by a lack of internal collaboration, diffuse definitions and ambiguous goals

Tags: Marketing Automation, Lead Management

Posted 1st December 2017 by APSIS

Want to Make Black Friday 2018 a Success? We’ve Crunched the Numbers.

Black Friday 2017 is a wrap! And once again, the new shopping holiday broke last year’s record. Are there any secrets of Black Friday Success? Let’s dive into our own stats and crunch our numbers – and we’ll deliver the answer!

Tags: Email Marketing, Marketing Automation

Posted 29th November 2017 by APSIS

Why the Artsy and the Analytical Still Are Critical to Your Digital Success

It’s hard to deny that marketing technology has paved the way for an increasingly effective, personal and relevant direction of marketing. But are we on the verge of losing something important as we trade Photoshop for intricate data-driven systems?

Tags: Marketing Automation, Data-Driven Marketing

Posted 23rd November 2017 by APSIS

Q&A: How to prepare for GDPR with APSIS

As of May 25th 2018, the EU General Data Protection Regulation (GDPR) has become applicable with the purpose to regulate the processing of personal data of the EU member states and its citizens. For the purpose of comfort and transparency, we have created this FAQ relating to the GDPR and your use of our services.

Posted 22nd November 2017 by APSIS

4 Marketing Automation Myths – Debunked!

When an innovative trend gains traction, misconceptions tend to arise... Does marketing automation make marketers lazy? And does it make customer-brand communication robotic? I'll sort out the myths!

Tags: Marketing Automation

Posted 16th November 2017 by APSIS

How to Transform Video Engagement into a Full-Funnel Marketing Solution

Lights, camera, action! Video may be the new go-to trend for lead capturing, but how can you turn it into a full-funnel marketing experience? The answer lies within actionable data and a system for marketing automation…

Tags: Marketing Automation, Data-Driven Marketing, Lead Management