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B2B audiences are typically industry professionals, which means marketing speak and taglines are never going to cut it with your newsletters. Here, we dig into the hows and whys of value-centric B2B email newsletters, and how you can make them irresistible to businesses to increase revenue.

Content seeps into all areas of your business, it pushes your sales, marketing, and the entire customer experience. Learn tried-and-true tips for attracting, delighting, and ultimately moving your customers throughout the buyer’s journey using a winning content marketing strategy.

Personalisation has many proven benefits and can take away several pain points for retail operators and customers alike. Whether you’re trying to reach buyers via email or from your web page, real-time personalised recommendations can earn you money and improve the customer experience at the same time! Click on this article to learn about why they’re so successful, as well as a few points on how you can give your customers the experience they want using several popular marketing automation add-ons and some clever email marketing. So what are you waiting for!?

Membership-based organisations are constantly under pressure to deliver value to their members. Marketing Automation, through Email Autoresponders, help solve this niggling concern as it helps to insightfully relate with potential members and further cement already established membership

Christmas is a busy, joyful, hectic, stressful, beautiful time of the year. As a business, this is a critical time. Everyone ups their game around Christmas and pours resources into designing the best Christmas campaigns they can think of - but you needn’t stress out. Clever marketing automation, email and connected campaigns can help you make the most of this holiday period. Landing pages and SMS can help complement your efforts while providing an ecosystem that rewards the effort you put into your marketing campaigns. Read more to find out how to design a joyful Christmas campaign for your subscribers.

Content marketing has become a lot more prevalent in the last few years, but as the instances of its use increase, the proportion of well written, targeted and focused pieces decreases. That’s not a slight on anyone producing content - it can be a tough ask to get marketers to become content geniuses overnight. Everyone needs a little helping hand now and again, and if you want to produce the best content marketing you can, it would be wise to take into account these content writing hacks! So what are you waiting for? Read the blog for more inspiration.

The experience industry is a crowded field and marketers need to be doing as much as they can to stand out from the crowd. That means offering a fantastic product, but it also means engaging with customers and ensuring they feel special. This is where marketing automation comes in, specifically email automation tools. This allows you to connect with your entire customer base on an individual level, increase revenue and improve satisfaction across the board. Not sure where to start? We’ve got you covered in this educational and informative blog post.

Mobile marketing has grown so big it's impossible to avoid - especially if you want to stay relevant in the eyes of your members. So much of our life happens on smaller screens these days, so why wouldn’t you want to send messages to your members in the place they’re most likely to see it? Mobile messaging is great, but before you can see all the benefits of it you need to do some optimisation of your platforms and run some marketing integrations. Read this blog to see how your membership organisation can benefit from mobile marketing, and a few extra tips on how to succeed with it!

Without customer data insights rolled out by Data-driven Marketing, growing customer relationships becomes just as impossible as hissing and yawning simultaneously. This blog reveals all you need to know about this rich vein of MarkTech opportunity for your e-commerce business.