Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 22nd November 2017 by APSIS

4 Marketing Automation Myths – Debunked!

When an innovative trend gains traction, misconceptions tend to arise... Does marketing automation make marketers lazy? And does it make customer-brand communication robotic? I'll sort out the myths!

Tags: Marketing Automation

Posted 16th November 2017 by APSIS

How to Transform Video Engagement into a Full-Funnel Marketing Solution

Lights, camera, action! Video may be the new go-to trend for lead capturing, but how can you turn it into a full-funnel marketing experience? The answer lies within actionable data and a system for marketing automation…

Tags: Marketing Automation, Data-Driven Marketing, Lead Management

Posted 8th November 2017 by APSIS

Why You Should Focus on Turning Customers into Subscribers

Email generates leads, facilitates relationships and strengthens a brand’s position in the customer’s mind. But do you know why it’s crucial to your success that you convert customers into subscribers? We’ll let you know why!

Tags: Email Marketing

Posted 1st November 2017 by APSIS

7 Tips to Boost Your Content with Marketing Automation

Content is king. However, in order to grace your content strategy with a crown, you need to ensure that it achieves optimal relevance – and maximised ROI. We'll guide you through seven tested tips on how marketing automation boosts your content marketing!

Tags: Marketing Automation, Data-Driven Marketing

Posted 22nd October 2017 by APSIS

Combat the Ghouls of Data-Driven Marketing!

The time when midnight is prime creeps upon us: when ghouls, goblins and monsters of all shapes and sizes resurface once again to drain the energy out of marketers’ souls. Thankfully, there’s a way to summon your strongest data-driven strategies in order to save more than a few wise pennies...

Posted 11th October 2017 by APSIS

Want Black Friday to Be a Success? Here’s How to Increase Your Chances!

Have you prepared your strategy for Black Friday? We'll guide you through five strategies that bump the chances that you'll ace your sales!

Tags: Email Marketing, Marketing Automation, E-commerce

Posted 9th October 2017 by APSIS

3 Automated Emails That Greatly Benefit B2C Companies

With the help of marketing automation you’re able to capture engagement, action and interaction and thereby deliver timely content to your audience. For a B2C marketer, this means less work – yet increased conversions.

Posted 2nd October 2017 by APSIS

Multichannel and Omnichannel: What's the Difference?

Do you find the difference between omnichannel and multichannel rather confusing? Even though both marketing strategies focus on multichannel presence, there are distinct differences that dictate their executions as well as results.

Tags: Data-Driven Marketing

Posted 26th September 2017 by APSIS

Newsletters: 5 Stellar Tips to Impress Your Subscribers

We’ve gathered the most essential email marketing trends and added some useful tips to help you impress your subscribers.

Tags: Email Marketing

Posted 13th July 2017 by APSIS

The Future of Customer Profiles

They say the best indicator of future behaviour is to look at past behaviour. But when it comes to data-driven (profile) marketing, where innovation is at the very core of the practice, the minute details of the future are impossible to decipher. However, we can pinpoint some trends that might give us valuable insights about the future of marketing.

Tags: Data-Driven Marketing


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