Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 22nd March 2017 by Noemi Gobel

Your Email Marketing Calendar for Easter 2017

Easter is just around the corner. Which is why we've put together this calendar for the weeks leading up to Easter: whatever industry you work in as a marketer, you'll find something here!

Tags: Email Marketing

Posted 16th March 2017 by Velina Parapanova

How to Make Your Email Design Pop in 2017

If you want to design your emails for success, it’s a matter of trial-and-error: but if you hit it right, your success will be reflected in the numbers! So how can you bring your emails up to pace for 2017?

Tags: Email Marketing

Posted 3rd March 2017 by Wilhelm Sahlberg

3 Larger-Than-Life Marketing Automation Examples

To some ears, marketing automation may still sound a bit fresh and advanced. When in reality, it's quite simple: the purpose of marketing automation is to make the marketing and sales process more effective with automation. The question is: how?

Tags: Marketing Automation, Data-Driven Marketing

Posted 2nd March 2017 by Emil Eriksson

Can You Really Turn Cart & Browse Abandonment into Profit? (Part 1)

Did you know that 76% of your website visitors put items in their carts without finalising the purchase? It’s true. But there are solutions to awaken your lost customers’ interests and make them return to check-out.

Tags: E-commerce, Data-Driven Marketing

Posted 1st March 2017 by Mattias Ward

The Power of Profiles: An Introduction (Part 1)

Creating a customer profile means taking the first leap towards success in the digital age. However, to reap the benefits, you need to get them just right. Don't worry: we'll guide you through it.

Tags: Data-Driven Marketing

Posted 6th February 2017 by Noemi Gobel

4 Killer Ways To Avoid Form Spam

Technology has come a long way since the first CAPTCHAs were introduced. So what should marketers add to their freshly-built webforms today?

Tags: Email Marketing, Marketing Automation, Development

Posted 1st February 2017 by Noemi Gobel

What Were The Biggest Email Trends of 2016?

Looking back can give us a glimpse of what the future holds. With that in mind, let’s see what 2016 meant for email - and what it foreshadows for 2017!

Tags: Email Marketing, Data-Driven Marketing

Posted 1st February 2017 by APSIS

Product News: Introducing two new APSIS Profile Cloud apps!

Here at APSIS, we see a future where all digital marketing applications integrate with each other seamlessly.

Tags: Data-Driven Marketing

Posted 13th January 2017 by Noemi Gobel

Make Your Valentine’s Email Campaign Stand Out

Valentine’s Day emails don’t have to be glittery and baby pink to get your point across! We’ve collected 5 easy tips for everyone who wants to impress their subscribers this year. Discover them for yourself!

Tags: Email Marketing

Posted 12th January 2017 by Noemi Gobel

Email Retargeting: How To Get It Right?

Even though email retargeting has been around for some time, many small and medium-sized businesses still have difficulties when it comes to execution. Which is why we’ve handpicked some suggestions to set YOU on the road to success!

Tags: Email Marketing, Data-Driven Marketing


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