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America’s biggest import may become Black Friday/Black Week. Stores prepare themselves mentally and physically months in advance, because there’s some serious money to be made. Discounts are all well and good, but you need some intelligent software running in the background to properly make the most of it all. Because competition is so fierce, there’s going to be some abandoned carts. When this happens, you could either wallow in pity to do something to win back these customers - this is where abandoned cart email comes into play. This marketing automation will help you claw back revenue that could go to your competitors and really help you make the most of one of the year’s biggest holidays.

Having a proper strategy for lead management is becoming more and more important. You can be as good a negotiator or closer as you want, but without strong lead management you’re still going to be left chasing ghosts. This is one of the most important parts in the sale process, and when done right will help you to find, qualify and nurture leads far more successfully. Personalisation is important in this process, and that’s why marketing automation can be so crucial here. So this is why you should take your CRM and integrate it with a smart platform to turbocharge your sales effort and boost conversions.

It can be tricky to keep producing content hit after content hit, especially if you’re tasked with making creative emails with inspiring call-to-actions. It’s now a really important part of any digital marketing campaign, and that means you might need some content marketing hacks to help you along the way. Wanna know something about that? It’s fine! We all need something we can fall-back on from time to time, because the pressure can build up. Marketing automation and segmentation can play a really important part in this journey, so dive in to learn about some compelling content writing hacks you can’t afford to ignore!

There’s nothing more upsetting than having lots of inactive subscribers. Nobody wants to create killer content, only to have nobody read it - plus, they can be bad for deliverability! Traditional thinking would be to cull these people from your mailing list, but there is another way! Your travel, leisure and events company could be missing out on valuable revenue streams from folks who can still be brought back into the fold. Doing so can be tricky, we understand that, but we’re here to help. Read this blog post to find out what you should be doing about your inactive subscribers and why!

There’s nothing more annoying than having to execute a win-back campaign because it means something is going wrong. Right? Well, not all the time. In fact, it can be a priceless opportunity to learn more about your members, about your business and about the industry. Marketing automation techniques make customer engagement easier than ever, even if it may seem a little daunting at first. But don’t worry, we’re here to help you return those lost sheep to the flock - because it’s far better for businesses to maximise revenue from existing members than try to recruit new ones.

Customer loyalty is a buzzword that you’ll hear a lot in ecommerce, but what does it really mean? There are hundreds of businesses out there falling over each other to try and rope purchasers back to store, but are they going about it the right way? Sure you can try old-world techniques like loyalty cards, but to be truly successful you have to get with the times and that means embracing marketing automation. So to find out about marketing automation flows that improve customer engagement and boost your bottom line, head to this blog post!

Reminder emails can be tricky things to get right, but they’re super important because they can really make a difference to your members and your business. They’re awesome for things like events, but you also need to make sure that you manage to write the perfect subject line to keep your members engaged and that all-important open rate high. However, it does take a little bit of technology and some fairy dust to get them right. Click on this blog to read how to write the perfect reminder email, and see some other hints and tips to make sure it really hits the nail on the head.

Personalised email marketing is a really important tool in the fight to earn more revenue and to realise business growth, but you have to have the right systems in place to do so. That may seem like a battle, but it’s really not. This is why it’s so important to invest in the right marketing automation system that uses data in an intelligent way to create recommendations and personalisations that blow away existing customers and recruit new ones at the drop of a hat. Click here to read the blog and have your mind changed for the better!

There’s nothing more frustrating than working hard on a great email campaign but watching the open rate plummet due to poor deliverability. This can happen for a number of reasons, and it’s really important to understand why so that it doesn’t happen again. Really basic things like using a double opt-in, proper data collection and the use of a smart marketing automation platform make a huge difference to results - and at the end of the day, this is a results business. So click here to learn how to use data, profiles, segments and all the related wizardry of email marketing to create campaigns that increase reach and improve sender reputation while reducing instances of your emails being marked as spam.