Turn Facebook and Instagram Leads Into Customer Journeys
Connect your Meta lead ads to Apsis One and let every new lead flow straight into your marketing automation. No exports, no spreadsheets, no waiting.
Capture leads on Meta, nurture them in Apsis One
Meta Lead Ads let you collect contact details directly inside Facebook and Instagram, using Instant Forms that open pre-filled with the person's details. Visitors can sign up without leaving the app, which makes it easy to:
- Offer content downloads and reports
- Grow your newsletter audience
- Collect event and webinar registrations
- Capture enquiries and demo requests
The challenge is what happens next. Leads that sit in Meta, or wait for a manual CSV export, go cold quickly.
Follow up on Meta leads while they're warm
A lead who hears from you within minutes is far more likely to convert than one who waits days for a manual import. With the integration, a lead submitted on Meta can enter a welcome flow in Apsis One moments later.
The integration enables you to:
- Respond while interest is still fresh
- Remove manual exports and imports
- Keep every lead in one place, ready for segmentation
- Follow up in a way that matches what the person signed up for
Example Use Cases
Welcome New Leads Automatically
Send every new lead into a welcome flow the moment they opt in. Listen for the consent event, so only people who said yes to marketing emails enter the flow.
Follow Up Per Campaign or Offer
Every submission carries the form, ad and Facebook Page. A lead from a report download gets the report and related content a few days later, while a webinar lead gets a confirmation and reminders.
Compare Campaigns and Ads
Map campaign and ad details to your profiles and build segments per ad. You see which Meta campaigns actually bring in leads, not just clicks.
Grow Your Newsletter Audience
Send newsletter sign-ups from Meta straight into your existing welcome flow, so you reuse what already works.
Keep Brands and Markets Apart
Filter on Facebook Page to keep leads from different brands or markets separate.
Turn Meta Leads Into Journeys Thanks To a Native Integration
The Meta Lead Ads integration connects your Meta account to Apsis One in a few steps:
- Build in Meta. Create your Instant Form and lead ad in Meta, including your privacy policy and, if you want to send marketing emails, a consent checkbox.
- Connect. Log in with Meta from the Integrations page in Apsis One and choose which Page and ad account to share. Your Meta password is never shared with Apsis.
- Use in Apsis One. Choose which forms to collect leads from and map the form fields to your profile attributes. Then use the leads in segments and Marketing Automation.
Each submission creates or updates a profile in Apsis One automatically. You can also turn on profile matching, so leads from people you already know update their existing profile instead of creating duplicates.
What Flows Into Apsis One
For each lead, you can bring over:
- Contact details such as email, phone number and name
- Your own custom form questions, such as company size or budget
- Campaign details, including campaign, ad set and ad
- Platform (Facebook or Instagram) and submission time
- Marketing consent, mapped to an Apsis One subscription
Data flows in one direction, from Meta into Apsis One. Every submission is also recorded as an event on the profile, which you can use in segments and automation triggers.
Built With Consent in Mind
Submitting a Meta form is not the same as consenting to marketing. Add consent checkboxes to your Meta form and map them to a subscription in Apsis One, so only people who opted in receive your emails.