Lead nurturing ebook from Apsis


 

Two marketeers by laptop in office

Lead Nurturing That Converts

Turn prospects into customers with marketing automation
75% of your leads aren't ready to buy—yet. The difference between a lost opportunity and a loyal customer? The right nurturing strategy at the right time.

This handbook gives you practical tactics and real examples to guide leads through their journey, so you convert more without working harder. 

You'll learn:

  • Why most leads need nurturing and how to identify where they are in the funnel
  • Drip campaign structures that work for SaaS, memberships, non-profits and more
  • The key metrics to measure success and optimise your flows
  • How to get started today—even with just one email


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