Welcome to the APSIS blog!
This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!
Posted 11th August 2020 by Dag Thorén
Dynamic Assets: How to Automate Content Production in Email Marketing
Working with content involves some tedious and repetitive tasks. So, what if there’s a way to feed content from an external data source into your marketing emails? Let’s have a closer look at a new feature called Dynamic Assets.
Tags: email marketing, marketing automation, e-commerce, product news
Posted 9th July 2020 by Sarah Chase
18 Data-Driven Resources Every Marketer Needs To Dive Into
The marketing sphere is filled to the brim with tools, terms and strategies you need to track. During this time of year, business, customers and life, in general, tend to slow down. So, If you’re looking for inspiration – seek no further! This blog post contains 18 must-sees and must-reads that'll last you all summer.
Tags: marketing automation, data-driven marketing
Posted 10th June 2020 by Dag Thorén
Six Hacks for Creating an On-brand Email Marketing Template
Struggle to create an on-brand experience in your emails? Gareth Emery, Head of Product Design at APSIS, shares his top hacks for how to use your brand's website as a reference for maintaining a consistent experience in your customer's inbox.
Tags: email marketing, marketing automation, product news
Posted 25th May 2020 by Sarah Chase
Customer Retention: What It Is And How It Helps To Sustain Business
There's no denying that we're in uncertain times. Even though you might feel inclined to focus your efforts on acquisition, you shouldn’t forget about the customers you already have. Let’s explore why customer retention matters for sustaining business now – and in the future.
Tags: integrations, marketing automation, data-driven marketing, lead management
Posted 14th April 2020 by Sarah Chase
How Marketers Can Adapt to COVID-19: From Data to Low-Hanging Fruit
Marketers and businesses are facing hardship amid the coronavirus pandemic. But how, and in which ways, should you react to the turmoil? Get tips from data to low-hanging fruit in this 8-minute read.
Tags: marketing automation, data-driven marketing
Posted 14th February 2020 by Sarah Chase
How To Create A Brand People Adore – A Data-Driven Love Story
Valentine’s Day: The day of lovers, friends, and family. And you want to get a place in there too, right? Let’s explore how you can become a love brand that swipes your customers off their feet – all year round.
Tags: marketing automation, e-commerce, data-driven marketing
Posted 16th December 2019 by Amanda Gossell
5 Experts Predict: Digital Marketing in 2020
5 experts, and a whole bunch of trends. To help you get off to a great 2020-start, our digital experts share their predictions about digital marketing in 2020.
Tags: email marketing, marketing automation, e-commerce, data-driven marketing
Posted 20th November 2019 by Amanda Gossell
How DSA Halved Their Incoming Calls and Raised Their Email Open Rate
The Danish unemployment insurance fund Din Sundhedsfaglige A-kasse both halved their incoming phone calls, and raised their email open rate by, for instance, using automated email flows. Find out more about their digital journey here!
Tags: email marketing, marketing automation, data-driven marketing
Posted 9th October 2019 by Sarah Chase
9 Frightening Digital-Marketing Buzzwords
The world of digital marketing is riddled with buzz... But let’s put on our finest buzz-busting attire to get under the skin of 9 pandemic buzzwords and marketing misconceptions.
Tags: marketing automation, data-driven marketing
Posted 1st October 2019 by Amanda Gossell
Investigation of Personalisation – 6 Steps to Understand the Process
Do you often hear people talk about the importance of personalisation within digital marketing? Well, that’s not very strange. In fact, personalised marketing is rapidly becoming one of the most powerful methods in the digital world. Therefore, we’re doing an investigation of personalisation.
Tags: email marketing, marketing automation, data-driven marketing