Posted 15th May 2016 by APSIS

5 Essential Tips About Data Driven Buyer Personas

 

 
When approaching the buyer persona concept, the term 'data driven buyer persona'  initially seems to suggest ‘silver bullet’: “Yes, tell me what this buyer persona is, I need to know, I need to identify all those people who buy from me right now.” In reality, though,
3 minutes
Posted 04th May 2016 by Velina Parapanova

The Hottest Email Design Trends of 2016 (So Far)

Ever wondered what the newsletters of tomorrow look like? Now you don't have to, because we've collected all the freshest email design trends right here!
5 minutes
Posted 01st March 2016 by Anonymous (not verified)

Why Your Newsletters Need Their Own Tone

Would you talk to your best customer in three different styles during a live meeting? If your answer is "no", then it might be time to adjust your email marketing's tone as well.
3 minutes
Posted 12th February 2016 by APSIS

All About That Bounce

Have you ever thought about the connection between your bounced emails and your deliverability? (Hint: it’s stronger than you’d think.)
5 minutes