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Running a membership business means touching base with events, actions, & triggers that, if handled manually, could mean having to stretch oneself too thin. Learn how webhooks ebb away much of the workload by automatically triggering alerts to events and reacting to these events, in real-time.

You can deliver personalised emails reminding your prospects about your offerings through retargeting techniques, nudging them to convert. In this piece, we discuss the importance of retargeting, why you should retarget, and HOW you can increase B2B conversion using email retargeting

Post-COVID consumer shopping trends have left open a huge window of opportunity to enhance customer experience without excessive spending. Direct-to-consumer helps you forge meaningful relationships you need to maintain & increase your loyal clientele base. See how D2C enables you to one-up your competitors!

Rolling out the red carpets for a new year!

With the passing of each year comes hot off the press marketing fads and trends. 2021 marked an era branded by social media marketing, data privacy, and trust-building. But old keys won’t open new locks.

Users x Pop-ups, Signups, & Push Notifications is quite the toxic love affair. Users sometimes find them annoying, but still, use them for brand interaction. Pop-ups still remain some of the best Signup forms for your conversion, and we show you how best to use them to shape desired business outcomes.

B2B audiences are typically industry professionals, which means marketing speak and taglines are never going to cut it with your newsletters. Here, we dig into the hows and whys of value-centric B2B email newsletters, and how you can make them irresistible to businesses to increase revenue.

Content seeps into all areas of your business, it pushes your sales, marketing, and the entire customer experience. Learn tried-and-true tips for attracting, delighting, and ultimately moving your customers throughout the buyer’s journey using a winning content marketing strategy.

Personalisation has many proven benefits and can take away several pain points for retail operators and customers alike. Whether you’re trying to reach buyers via email or from your web page, real-time personalised recommendations can earn you money and improve the customer experience at the same time! Click on this article to learn about why they’re so successful, as well as a few points on how you can give your customers the experience they want using several popular marketing automation add-ons and some clever email marketing. So what are you waiting for!?

Membership-based organisations are constantly under pressure to deliver value to their members. Marketing Automation, through Email Autoresponders, help solve this niggling concern as it helps to insightfully relate with potential members and further cement already established membership

The ultimate goal of any business is to fulfil its customers’ needs and wants. 

To achieve that, a business should, first, understand their customers’ needs carefully and most importantly, their competitors. Why competitors, you ask? Because, it is when a business knows and educates their customers about how they are better than their competition, and why they should choose them over their competitors, they will be in a position to provide a good overall experience for their customers.