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In our series on email marketing, it is time to cover a couple of things that we find in all newsletters – things that may look like minor details, but can be the difference between an opened letter and an ignored letter. Time to take a look at subject lines, link texts and preheaders!

The subject line

The subject line is best described as the name of your newsletter. It is the first and only thing a recipient sees apart from the name of the sender. The subject line must tell the readers what the letter is about – and be interesting enough to make them open the letter.

Visit any online marketing event and you’ll likely hear people discuss how content marketing is replacing more traditional promotional approaches. But what is it exactly? And is it really anything new?

Content marketing typically involves the creation and distribution of content that attracts attention, positions the organization positively in the minds of customers and/or prospects, and thereby strengthens awareness, loyalty...and sales.

Microsoft recently announced that the email service Hotmail will be discontinued. It's a decision that affects many, as the service has at least 360 million active users. Many more have at some point registered a free account on what was the first really large global email service. A service that was amongst the first that didn't require you to have a special programme installed on your computer to be able to read email.

Working with events is a complex world. It requires a large dose of planning, plenty of scouting to find the right places and people, and of course functioning marketing as well. Then it's not wrong to be able to evaluate the entire event too, to see what can be done better next time.

In this article, you'll get answers on how you can use email, SMS and email lists to create effective and automated event management; from invitation, through to the event and to the evaluation.

A lot of hard work goes into the creation of an email marketing campaign. Careful preparations, high hopes – and all of a sudden, the sending is over. Time to rest? No, now the fun part begins! Time to find out what the recipients thought about the sending. Let us take a look at the statistics of a newsletter sending and see what you can learn from it!