Discover more of what matters to you

Repeat buyers lower your marketing and ad spend. Little wonder they are the backbone of many a retail business, accounting for as high as 50% of sales revenue. Here, we walk you through a few steps for increasing customer retention rates, and unlocking the goldmine of customer loyalty.

A well-oiled customer retention process ebbs away customer acquisition costs and increases loyalty. Little wonder customer loyalty programs have been the mainstay of businesses retention strategies for years. Here, we pop a few more tricks up your sleeve to incentivise customers and make them yours to churn.

Post-COVID consumer shopping trends have left open a huge window of opportunity to enhance customer experience without excessive spending. Direct-to-consumer helps you forge meaningful relationships you need to maintain & increase your loyal clientele base. See how D2C enables you to one-up your competitors!

Website personalisation is all the rage, and there’s no reason why you should be ignoring it. Membership organisations should consider this as part of their overall content package as they try to fix issues such as loss of engagement or loyalty, the struggle to find new members, a loss in members or more. Collecting data can help you understand your audience to great effect, which will lead to better email solutions and great outcomes - and there’s the thing: people love personalisation and your members will too! Click here to read more about this brilliant strategy, and get your hands on some first-class resources.

Customer loyalty is a buzzword that you’ll hear a lot in ecommerce, but what does it really mean? There are hundreds of businesses out there falling over each other to try and rope purchasers back to store, but are they going about it the right way? Sure you can try old-world techniques like loyalty cards, but to be truly successful you have to get with the times and that means embracing marketing automation. So to find out about marketing automation flows that improve customer engagement and boost your bottom line, head to this blog post!

Build relationships with existing customers, show prospective customers why they should give you their money and improve engagement with your brand: there are heaps of reasons why B2B companies should take their newsletter seriously. Putting time and effort into creating the perfect B2B marketing newsletter might seem like a daunting task, but the right newsletter tool can unlock the whole process! That’s why you should click here, read our five outstanding tips to help you create the perfect B2B newsletter and pick up a free trial along the way!

2020 has been a challenging year for anyone in the e-commerce industry, but you must never stop striving for staying in the frontline. Let us introduce a couple of successful strategies that you can implement to win back your customers!