Posted 08th July 2016 by APSIS

5 Great Tricks to Reduce Bounce Rate

We really want your deliverability to be great. Which is why we've collected these 5 great tricks for reducing your email bounce rates and keeping your subscribers AND your email list happy!
3 minutes
Posted 04th July 2016 by APSIS

The importance of real-time segmentation – 3 questions to ask yourself

A search on Google gives me 17,700,000 results for “real time segmentation”. So what does real time segmentation mean?
 
In the world of Web Analytics, where I used to work, it usually means the ability to segment your customers, in real time, for the purpose of better understanding their behaviour.
 
Google Analytics was one of the first web analytics tools to allow analysts to segment visitors in real time, i.e. with as little as 10-30 seconds delay.
3 minutes
Posted 23rd June 2016 by APSIS

DMARC: What does it mean?

Gmail recently announced that they’re about to adopt a much more strict DMARC policy than before. But what is that exactly? And what is DMARC anyway?
3 minutes
Posted 22nd June 2016 by APSIS

Ask An Email Designer: Fixing the lines in Outlook 2016

We noticed some strange lines appearing in our newsletters when opened in Outlook 2016, and our email designers couldn't rest until they fixed the problem. Find out how they did it!
3 minutes
Posted 01st June 2016 by Anonymous (not verified)

33 Hot Stats about Lead Management & Automation

Lead management and marketing automation have a great impact on businesses everywhere. Don't believe us? We have 33 statistics to prove our point!
2 minutes
Posted 15th May 2016 by APSIS

5 Essential Tips About Data Driven Buyer Personas

 

 
When approaching the buyer persona concept, the term 'data driven buyer persona'  initially seems to suggest ‘silver bullet’: “Yes, tell me what this buyer persona is, I need to know, I need to identify all those people who buy from me right now.” In reality, though,
3 minutes
Posted 04th May 2016 by Velina Parapanova

The Hottest Email Design Trends of 2016 (So Far)

Ever wondered what the newsletters of tomorrow look like? Now you don't have to, because we've collected all the freshest email design trends right here!
5 minutes