Marketing Automation
Marketing Automation empowers marketers to deliver the right message to the right person at the right time — across email, SMS, and web — without manual effort. Rather than spending hours on segmentation and scheduling, you use visual, drag-and-drop workflows that respond to real customer behaviour and profile data in near real time.
The result: more relevant customer experiences at every stage of the journey, higher engagement and conversion rates, and more time to focus on strategy rather than repetitive tasks. It's how modern marketers turn campaigns into measurable profit.
Customise every step of the customer journey
Our tool for marketing automation creates streamlined workflows between sales and marketing. Guide your customers toward the next conversion with dynamic real-time data from your audience.
3 Main Benefits of Marketing Automation
Act on behaviour
Personalised content captures and maintains the distracted user’s attention. Adapt your message by using dynamic behavioural data - in realtime.
Get More with less Effort
To understand your customer’s needs takes time and effort. Our tool for marketing automation knows how your audience interacts with you and delivers your message accordingly.
Precision Targeting
Understand what your audience wants and when they need it by connecting your automation flows to your customer profiles in Apsis One Audience.
Tailor your flows to your customer’s needs and behaviour
The online customer journey is not a fast track. So, as your customers move in and out of the sales funnel, your messages need to follow suit. Apsis Marketing Automation enables you to build dynamic automation flows to create engaging and profitable customer relationships.
Trigger flows based on data from your customer profiles.
Events and actions
Take actions based on purchases, forms, email behaviour, profile activity and more
Specific dates
Act on customer data such as a birthday, anniversary, start date or last day of activity.
Profile attributes
Dynamically redirect profiles to a new flow based on actions and attributes.
Profile Segment data
Automatically remove or add profiles to a flow as the profile enters into a new segment.
Decide the next action for your profile to ensure a personalised experience.
Automated emails
Send timely emails that align a with profile’s expressed behaviour and shown interest.
Automated SMS
Personalise the customer experience by adding SMS to your automated campaigns.
Add webhook
Transfer data from other sources to put an extra spin on your customer journey.
Share profiles
Send automated email notifications to relevant stakeholders in your organisation
Add conditions to further boost the customer experience and streamline your workflows.
Perfect timing
Set timers, alarm clocks and timeframes for delivering your message at prime time.
Split testing
Let the randomiser split your flows to see what makes your audience tick.
Connect your flows
Scale up your efforts by letting two flows run into a mainstream.
Customise the journey
Subdivide your customer into different automated flows based on behavioural and demographic data.
Not sure how automation works? Read our in-depth guide to understand the benefits and best practices.
We see great potential in developing our marketing further with the platform. The market is growing, and for us it's important to stay flexible and adapt to customer needs. Apsis plays an important role by helping us communicate quickly and effectively during campaigns and sales. And we hope to use it more
Ready to talk about Marketing Automation?