marketing automation overview

Customise every step of the customer journey

Marketing Automation

Tired of repetitive and manual tasks? Our tool for marketing automation creates streamlined workflows between sales and marketing. Guide your customers toward the next conversion with dynamic real-time data from your audience.

3 Main Benefits

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Act on behaviour

Personalised content captures and maintains the distracted user’s attention. Adapt your message by using dynamic behavioural data - in realtime.

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Do more with less effort

To understand your customer’s needs takes time and effort. Our tool for marketing automation knows how your audience interacts with you and delivers your message accordingly.

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Precision Targeting

Understand what your audience wants and when they need it by connecting your automation flows to your customer profiles in APSIS One Audience.

marketing automation flow example

Tailor your flows to your customer’s needs and behaviour

The online customer journey is not a fast track. So, as your customers move in and out of the sales funnel, your messages need to follow suit. APSIS Marketing Automation enables you to build dynamic automation flows to create engaging and profitable customer relationships.

Key features and functionalities

  • Trigger new actions
  • Send personalised content
  • Tailor the experience
predefined actions in marketing automation

Trigger new actions

Trigger flows based on data from your customer profiles.

  • new action icon
    Events and actions
    Take actions based on purchases, forms, email behaviour, profile activity and more.
  • dates icon
    Specific dates
    Act on customer data such as a birthday, anniversary, start date or last day of activity.
  • profile attributes icon
    Profile attributes
    Dynamically redirect profiles to a new flow based on actions and attributes.
  • segments icon
    Profile Segment data
    Automatically remove or add profiles to a flow as the profile enters into a new segment.
personalised content in an email

Send personalised content

Decide the next action for your profile to ensure a personalised experience.

  • automated emails icon
    Automated emails
    Send timely emails that align a with profile’s expressed behaviour and shown interest.
  • automated sms icon
    Automated SMS
    Personalise the customer experience by adding SMS to your automated campaigns.
  • add webhook icon
    Add webhook
    Transfer data from other sources to put an extra spin on your customer journey.
  • share profiles icon
    Share profiles
    Send automated email notifications to relevant stakeholders in your organisation.
tailored marketing automation experience

Tailor the experience

Add conditions to further boost the customer experience and streamline your workflows.

  • timer icon
    Perfect timing
    Set timers, alarm clocks and timeframes for delivering your message at prime time.
  • split testing icon
    Split testing
    Let the randomiser split your flows to see what makes your audience tick.
  • flows icon
    Connect your flows
    Scale up your efforts by letting two flows run into a mainstream.
  • customise the journey icon
    Customise the journey
    Subdivide your customer into different automated flows based on behavioural and demographic data.

Ready to talk?

Our dedicated team of experts are eager to find a solution for your data-driven ambitions.

Never stop learning

Enjoy our free marketing automation guides. Our handbooks and guides within digital marketing are jam-packed with smart strategies, helpful tips and inspiring examples.

Marketing Automation for B2B

Marketing Automation for B2C