Nov 05 | 2 minutes read

Apsis is ready: Helping you navigate the new EU Regulation on Political Advertising Compliance

The European Union’s new Regulation (EU) 2024/900 on the transparency and targeting of political advertising is coming into effect to guide how political and social content is posted and distributed across digital channels, including social media and email.

At Apsis, we are fully aware of the implications and are actively preparing our consultants to help our customers stay compliant.

What the Regulation Covers

Effective from 10 October 2025, the regulation introduces harmonised rules for political advertising across the EU. It applies to any message that is:

Paid for or part of a campaign and
Designed to influence elections, referendums, voting behaviour, or legislative processes

Key actors affected include:

Sponsors (e.g. political parties, NGOs, companies)
Providers of political advertising services (like marketing services and agencies)
Publishers (e.g. social media platforms, influencers, email senders)

Laptop with dataregulations and eu regulations flying in a circle.

What You Must Do to Comply

If your organisation engages in political or socially influential messaging, here are the top compliance actions to take:

Label political ads clearly: Every ad must include a label and transparency notice with sponsor details, campaign context, and funding origin.

Keep records for 7 years: as a provider, Apsis will retain metadata and financial details related to political ads. All other providers are required to do the same.

Avoid third-country sponsors: In the 3 months before an election or referendum, ads cannot be funded by non-EU entities unless they meet strict criteria.

Be transparent about the content of your message: Sponsors must declare the nature of the ad and their eligibility to run it.

Enable notification mechanisms: Publishers must allow users to report non-compliant ads easily.

How Apsis Is Supporting You

At Apsis, we’re taking proactive steps to ensure our platform and services align with the new regulation:

Consultant Training: our consultants are undergoing specialized training to understand every nuance of Regulation (EU) 2024/900.

Platform Readiness: Apsis makes it easy for you to have clear transparency notices, sponsor declarations and record-keeping throughout our platform.

Customer Guidance: our consultant can guide you through the compliance process to make sure your campaigns are effective AND compliant.

Whether you're running a campaign for a political party, a civil society initiative, or a socially driven brand, Apsis is here to help you navigate this new regulation confidently and compliantly.