Posted 24th February 2020 by Sarah Chase

5 Personalisation Mistakes – And Their Solutions

We personalise to add personal value to the customer experience. But even good things can turn bad... So, let’s explore 5 personalisation mistakes – and how you can avoid them.
6 minutes
Posted 24th February 2020 by Dag Thorén

10 reasons to switch from APSIS Pro to APSIS One

As a user of Apsis Pro, you're in good company. Our leading email marketing platform has thousands of active monthly users across the globe. But the world of email marketing has evolved. And so have we.

When we created Apsis One, we envisioned something new. We envisioned a future where marketers can work faster and be more personal than ever before. A future where using data to become more personal is easy. 

This future has become a reality. And we want you to continue being a part of our journey. 

3 minutes
Posted 08th January 2020 by Sarah Chase

6 E-commerce Tips to Survive the Dark Days of January

As December turns to January, a large boost in shopping is swapped with returns, strained wallets and sporadic purchases. We'll present three common e-commerce problems and six slamming solutions so you can turn January darkness into a Q1 that shines.
4 minutes
Posted 30th October 2019 by Guestblogger

5 Reasons Why Personalised Content Drives More Sales

There’s no denying that personalisation has become popular in online marketing circles. But how can you personalise to maximise sales? Guest blogger Bridgette Hernandez explains the why and the how!
5 minutes
Posted 22nd October 2019 by Sarah Chase

8 Reasons Why You Need SMS in Your Black Friday Campaigns

Black Week, Christmas and a fiscal report are on the horizon. But how can you cut through the noise and capture your bargain-hunting customers’ attention? We’ll explore why SMS might just be the ticket.
5 minutes
Posted 21st October 2019 by Olga Dufvenberg

The Swedes and the Internet: 5 Prominent Trends for 2019

The report The Swedes and the Internet 2019 has just been released and there were 5 trends that really caught our interest! Read more about them – and what they can mean for you as a marketer – here!
4 minutes
Posted 30th September 2019 by Amanda Gossell

Investigation of Personalisation – 6 Steps to Understand the Process

Do you often hear people talk about the importance of personalisation within digital marketing? Well, that’s not very strange. In fact, personalised marketing is rapidly becoming one of the most powerful methods in the digital world. Therefore, we’re doing an investigation of personalisation.
7 minutes
Posted 03rd September 2019 by Olga Dufvenberg

3 B2B Automation Flows That Create Great Business Value

Marketing automation for a B2B business can streamline your sales process, as well as minimise your manual and time-consuming marketing activities. To get started – in a simple, yet efficient way – we’ve gathered 3 easy automated flows.
4 minutes
Posted 26th July 2019 by Amanda Gossell

How Ease of Use Can Elevate Your Digital Marketing

How can Ease of Use elevate your digital marketing? We’ve talked to the Copywriter Sarah Chase, who’s an expert in the field. Here she shares her thoughts on the subject for you to be able to deliver faster, smoother, and more comfortable solutions for your customers.
6 minutes
Posted 16th July 2019 by Olga Dufvenberg

Raw, First-Party and Real-Time: The ABC’s of Data-Driven Marketing

Today, data-driven marketing has become the new norm. But in this rather new digital environment, there is a huge swarm of different data types buzzing around. That’s why we’ve gathered eight of them here - so you can decipher what data is useful where!
6 minutes